Specialist, Marketing Sr.- Software
Company: Canon Solutions America, Inc.
Location: Boca Raton
Posted on: October 16, 2024
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Job Description:
Specialist, Marketing Sr.- Software
US-FL-Boca Raton
Job ID: 32438
Type: Full-Time
# of Openings: 1
Category: Marketing
FL - Boca Raton
About the Role
Responsible for various digital marketing initiatives. Implements
high impact Marketing campaigns using multiple electronic platforms
to generate and nurture leads. Requirements include technical
proficiency with marketing automation, experience building
integrated email campaigns and the ability to analyze performance,
determine why programs failed or were successful, and continually
make and implement recommendations for optimization. This role will
have a heavy emphasis on improving the flow of communication and
content management via the division's intranet site, email, SFDC,
digital signage, etc.
Your Impact
- Integrates campaign implementation and design that delivers a
steady pipeline of high-quality leads to our sales teams (primarily
email, mobile, web and events).
- Manages lead and opportunity tracking and deliver regular program
performance reports with recommendations for campaign
improvements.
- Creates HTML landing pages for campaigns.
- Responsible for cross-department coordination of campaign
deliverables.
- Reorganizes and maintains the division's existing intranet while
maintaining appropriate branding, voice and tone according to
company branding guidelines.
- Performs other miscellaneous functions and special projects as
assigned.
About You: The Skills & Expertise You Bring
- Bachelor's degree in a relevant field or equivalent experience
required, plus 5 years of related exp- Degree in Design,
Communications, Marketing or related field (or comparable business
discipline).
- Experience as Email or Web Designer as well as managing email
marketing campaigns.
- Experience with landing page forms and conversion
optimization.
- Familiarity with marketing automation systems such as Eloqua /
Marketo (preferred).
- Experience with Sharepoint.
- Ability to turn analysis into action, execute to timelines, and
provide comprehensive solutions.
- Demonstrated project management skills.
- Technically proficient with HTML and CSS and graphic software
packages.
- Team player with demonstrated ability to work effectively on
cross-functional teams.
- Ability to work in a fast paced, multi-tasking environment.
Company Overview
About our Company - Canon Solutions America, Inc. empowers
companies of all sizes to succeed by supplying market leading
enterprise, production, and large format printing solutions,
supported by exceptional professional service offerings. With
unwavering dedication to promote professional innovation, Canon
Solutions America, Inc. helps drive sustainability, nurture
efficiency, and regulate costs through the unification of
comprehensive digital and traditional printing and document
management solutions. As a wholly owned subsidiary of Canon U.S.A.,
Canon Solutions America, Inc. is headquartered in Melville, NY and
has sales and service locations across the U.S. Our parent company,
Canon Inc. (NYSE: CAJ), which earned approximately $30.4 billion in
global revenue in 2020, ranks third overall in U.S. patents granted
in 2020 and was named one of Fortune Magazines Worlds Most Admired
Companies in 2020.
Canon Solutions America offers a competitive compensation package
including, for eligible positions, medical, dental, vision, 401(k)
Savings Plan, discretionary profit sharing, discretionary success
sharing, educational assistance, recognition programs, vacation,
and much more. A more comprehensive list of what we have to offer
is available at
https://www.usa.canon.com/about-us/life-at-canon/benefits-and-compensation
We comply with all applicable federal, state and local laws,
regulations, orders and mandates, including those we may be
required to follow as a federal government
contractor/subcontractor.
All qualified applicants will receive consideration for employment
without regard to race, color, religion, sex, sexual orientation,
gender identity, national origin, disability or protected veteran
status.
If you are not reviewing this job posting on our Careers site
csa.canon.com/careers, we cannot guarantee the validity of this
posting. For a list of our current postings, please visit us at
csa.canon.com/careers.
#CSA
Posting Tags
#li-rb1 #pm20
PI7c320330053c-37248-35796485
Keywords: Canon Solutions America, Inc., Palm Beach , Specialist, Marketing Sr.- Software, Advertising , Boca Raton, Florida
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